There are three main pillars that comprise a website: the look, message, and usability. The best websites pay attention to all three.
A website should look, communicate, and perform like a company’s best salesperson. It is a sales person on the web 24x7x365.
Keep the home page clean and uncluttered. Among the biggest issues we see with websites is that they try to stuff ten pounds of crap into a five-pound bag.
When people hit the home page it should be immediately apparent what the company does. Do not try to be too cute or cryptic. Don’t put content on the website you “think” people want to see. Review the Google analytics from the current site to see where people go on the website. If there are pages that get no traffic get rid of them. Pages that no one goes to just create bloat and clutter.
Make sure the website is responsive, meaning it responds to different devices like phones for optimal viewer experience, or at the very least, have a mobile version. Phone searches have surpassed searches on PCs, which makes it necessary to ensure a user’s experience on a phone is just as good as it is on a laptop.
Try to keep the look of the website clean and simple. Do not get overly complicated.
Always try to integrate sign-up forms and calls to action.
Make sure any visual metaphors (pictures, illustrations) match up with the text. The image should be easily identifiable as a visual representation of the text in the same section.
Try to make contact information clear and present at all times. Don’t make the user have to work to get in touch with the business
There are three main pillars that comprise a website: the look, message, and usability. The best websites pay attention to all three.