#WTFWednesday – “Advertising doesn’t work.”
WTF? Why would someone that makes a good chunk of his money from online advertising and SEO tell you that advertising does not work? The answer is simple. If your advertising does not convert audiences into leads and sales...then don’t do it. There is a case that can...
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#WTFWednesday: Bad Logo Mojo (or, Top 10 Things to Consider When Designing Your Logo)
A brand’s logo is an image that is supposed to be the visual representation of an organization. The logo’s “MO” is to give off the same vibe you would want people to receive when you describe the company or organization it represents. Sometimes, even a designer’s best...
read more#WTFWednesday: Fear of Social Media
This week’s #WTFWednesday covers the anxiety that business owners can feel when dipping their toe into the waters of using social media. We’ve heard all the excuses from: “I don’t have enough time/staff/ideas,” to “What if someone gives us a bad review” to “It’s waste...
read more#WTFWednesday: Famous for Being Famous
As Homer Simpson said in an episode of The Simpsons, "Everybody knows that famous equals trustworthy!" (Say what?) We find it fascinating, for example, that people like “The 25 Women Who are Famous for Simply Being Famous” are… 1) Famous for being famous and nothing...
read more#WTFWednesday: Digital Attention Deficit Disorder
Welcome back, followers. If you're new, this is our weekly column called #WTFWednesday, which highlights common marketing practices which leave us scratching our heads. This week? The prevalent nature of "digital ADD." Did you know that the attention span of a...
read moreHow can I market my business for free?
A few months back, I wrote a blog post of this exact title. It was a short piece—250 words. The gist of it was that you can absolutely market your business for free, but you need to be prepared to put in the work. Being a short post I did not go into the particulars....
read moreWebsite Design Tips
There are three main pillars that comprise a website: the look, message, and usability. The best websites pay attention to all three. A website should look, communicate, and perform like a company’s best salesperson. It is a sales person on the web 24x7x365. Keep the...
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