A few months back, I wrote a blog post of this exact title. It was a short piece—250 words. The gist of it was that you can absolutely market your business for free, but you need to be prepared to put in the work. Being a short post I did not go into the particulars....
There are three main pillars that comprise a website: the look, message, and usability. The best websites pay attention to all three. A website should look, communicate, and perform like a company’s best salesperson. It is a sales person on the web 24x7x365. Keep the...
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