UX/UI Tips

Keep the nomenclature of the website navigation common. People are used to seeing things named in traditional ways (home, services, about, etc.). Becoming too existential with the titles of the navigation can confuse and frustrate the visitor. Make sure plain language...

Mad Max Marketing

The first time I saw “Mad Max” as a youngster, I was blown away. It was unlike anything I had ever seen before. I have many scenes on my mental hard drive that will be there forever. It was so unique and so good. To this day, it remains one of my favorite movies of...

Lead Gen Tips

Make sure the content being used for lead generation is the right type of content for its audience and presented at the right place in the customer journey. Be mindful of the different steps in the customer’s journey. Companies should include calls-to-action on blog...

The Dog Humped My Date

This is a true recent experience. First dates can be awkward. In essence, you are meeting someone for the first time and you are unsure if there will be compatibility, chemistry, or laughter. You want to make sure you come off as real and be a gentleman no matter...