#WTFWednesday: Fear of Social Media

This week’s #WTFWednesday covers the anxiety that business owners can feel when dipping their toe into the waters of using social media. We’ve heard all the excuses from: “I don’t have enough time/staff/ideas,” to “What if someone gives us a bad review” to “It’s waste...

How can I market my business for free?

A few months back, I wrote a blog post of this exact title. It was a short piece—250 words. The gist of it was that you can absolutely market your business for free, but you need to be prepared to put in the work. Being a short post I did not go into the particulars....

Mad Max Marketing

The first time I saw “Mad Max” as a youngster, I was blown away. It was unlike anything I had ever seen before. I have many scenes on my mental hard drive that will be there forever. It was so unique and so good. To this day, it remains one of my favorite movies of...

Lead Gen Tips

Make sure the content being used for lead generation is the right type of content for its audience and presented at the right place in the customer journey. Be mindful of the different steps in the customer’s journey. Companies should include calls-to-action on blog...

The Dog Humped My Date

This is a true recent experience. First dates can be awkward. In essence, you are meeting someone for the first time and you are unsure if there will be compatibility, chemistry, or laughter. You want to make sure you come off as real and be a gentleman no matter...