WTF? Why would someone that makes a good chunk of his money from online advertising and SEO tell you that advertising does not work? The answer is simple. If your advertising does not convert audiences into leads and sales…then don’t do it. There is a case that...
As Homer Simpson said in an episode of The Simpsons, “Everybody knows that famous equals trustworthy!” (Say what?) We find it fascinating, for example, that people like “The 25 Women Who are Famous for Simply Being Famous” are… 1) Famous for being famous...
Welcome back, followers. If you’re new, this is our weekly column called #WTFWednesday, which highlights common marketing practices which leave us scratching our heads. This week? The prevalent nature of “digital ADD.” Did you know that the attention...
There are three main pillars that comprise a website: the look, message, and usability. The best websites pay attention to all three. A website should look, communicate, and perform like a company’s best salesperson. It is a sales person on the web 24x7x365. Keep the...
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