This week’s #WTFWednesday covers the anxiety that business owners can feel when dipping their toe into the waters of using social media. We’ve heard all the excuses from: “I don’t have enough time/staff/ideas,” to “What if someone gives us a bad review” to “It’s waste...
There are three main pillars that comprise a website: the look, message, and usability. The best websites pay attention to all three. A website should look, communicate, and perform like a company’s best salesperson. It is a sales person on the web 24x7x365. Keep the...
Keep the nomenclature of the website navigation common. People are used to seeing things named in traditional ways (home, services, about, etc.). Becoming too existential with the titles of the navigation can confuse and frustrate the visitor. Make sure plain language...
Make sure the content being used for lead generation is the right type of content for its audience and presented at the right place in the customer journey. Be mindful of the different steps in the customer’s journey. Companies should include calls-to-action on blog...
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